Thrive 2024 Scotland

I flew solo to Scotland for the Thrive photography conference—and ended up flying back home with a full heart, fresh inspiration, and three new Scottish friends I didn’t know I needed.

The trip started with a quiet afternoon in Edinburgh. I wandered cobblestone streets and ducked into narrow alleys, feeling equal parts excited and unsure of what was to come.

By sunset, I was on a bus headed to Dunglass, a seaside estate tucked in the East Lothian countryside. My hotel? Let’s just say Hotel Mackintosh had character. It was there, over the clunky sound of radiator heat, that I met three fellow photographers who would become my Thrive crew for the weekend. We clicked instantly, laughing about travel mishaps and swapping stories of weddings, wild shoots, and our lives.

Gemma Hay
Kirsten Schearer
Allen Law

The first morning of the conference was a blur of nerves, excitement, and curiosity. We arrived early, checked in, grabbed drinks, and found our seats inside a charming venue that smelled faintly of coffee and freshly-baked cookies. What followed were five presentations from photographers who shared not just their workflows and creative processes, but their hearts.

The owner of Photography Farm, Lisa Devlin

Jo Greenfield

Melody Joy

They talked about burnout, about staying curious, about trusting your gut and making space for what lights you up. Each talk felt like a pep talk I didn’t know I needed. Two of those speakers became my mentors for the next day’s styled shoots—Melody Joy and Jo Greenfield. I’ve followed their work for years, so learning from them in person felt surreal.


Styled Shoot #1: Melody Joy @ 10AM

Melody’s shoot was moody, honest, and rich with emotion. She guided us through how she connects with her couples, builds a story, and uses light like a painter. Watching her work reminded me that photography isn’t just about capturing a moment—it’s about creating a feeling.

Styled Shoot #2: Jo Greenfield @ 1 PM

Jo’s approach was wildly different and equally impactful. Her shoot, a styled elopement, was full of laughter, wind, and movement. She encouraged us to embrace imperfection and follow the people's energy in front of our lens. It was freeing and chaotic.


By the end of Thrive, I felt completely recharged—not just as a photographer, but as a person. Thrive reminded me that photography isn’t about perfect poses or high-end gear—it was about connection, storytelling, and seeing beauty in real moments.

I’ll never forget it.

Sarah Hollis

Hello! I am Sarah, an Austria-based freelance art director and the founder of this blog, The Pack Mama.

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